Agha Mehdi

Agha_mehdi@playstation.sony.com

510-493-0491

 

Savvy, results-oriented web business strategist with proven success in creating global web presence for fortune 500 organizations and startups. Background includes strategically aligning web initiatives with business goals, launching corporate and regional web properties integrated with customer and partner portals. Facilitate eBusiness programs working with Sales, Marketing, Finance, IT, HR, Training, Engineering and Supply Chain teams. Iteratively execute feature-rich and measurable online releases to support long-term strategic plan. Critical thinker and adept negotiator who can apply extensive industry knowledge to profitable vendor partnerships.

Core Competencies:

• Web Business Strategy & Execution
• Global Web Systems Integration
• Marketing Automation, Customer Acquisition and Retention
• Search Engine Marketing and Optimization
• Social Platform Development & Growth
• eCommerce, CRM, SFA, Portal Development
• Process, Performance & Quality Improvement
• Vendor Negotiations & Management
• Executive Dashboards & Presentations
• Budget Management

 

Skills

-          C++

-          C#

-          C

-          Java

-          JavaScript

-          HTML

-          XML

-          CSS

-          CVS

-          ActionScript

-          Adobe AEM/CQ

-          Drupal

-          Microsoft

-          Apache

-          iOS

-          Android

-          Objective C

-          Python

-          Ruby

-          Perl

 

Experience

Web Development, Playstation.com

Sony Computer Entertainment America

December 2013 – Present (1 year 6 months)

Sr. Manager, Web Operations & Systems

Polycom

April 2013 – December 2013 (9 months)

(Open)1 project

Sr. Web Business Strategist

Intersil

July 2011 – April 2013 (1 year 10 months)Milpitas, CA

Develop and execute web business strategy for company’s global web properties. Launch web programs in partnership with sales, marketing, customer service and distribution teams to grow business. Create release schedules and deployment plans, prioritizing product features in support of business objectives.

Launched award winning Intersil.com quoted by Adobe as “One of the most innovative web sites”. The web site won “2012 Web Award” from Web Marketing Association.

Identified gap in effective customer communication and delivered e-newsletter program that led to 35% increase in web traffic in just 4 months.

(Open)1 project

(Open)1 honor or award

Sr. Web Program Manager

Cypress Semiconductor

April 2007 – July 2011 (4 years 4 months)San Jose, CA

Executed web programs encompassing Cypress.com, customer, sales and distributor portals, developer community and ecommerce system.

Architected and developed MyCypress platform providing a coherent web experience for various web systems including user profiles management, content management, CRM, customer, sales and partner portals and internal and external system integration.

Directed development of customer facing case management portal integrated with Siebel CRM. Conducted design reviews and training with business owners and select customers, sales and distributors.

Launched online Cypress Store by merging all external store front-ends into an integrated ecommerce platform on Cypress.com.

Implemented Cypress Developer Community (CDC) platform to develop and foster relationships with experts inside and outside Cypress.

Developed real time stock check portal to enable effective and quick response to current and potential distributors by providing them with an interactive “Stock Check Tool”. The tool displays availability including shipment plan based on part number and quantity searched.

Re-engineered obsolete lead management program and partnered with global sales and distribution managers to develop real-time measurable process.

Contracted with a third party vendor to integrate cross reference data with Cypress.com on yearly subscription based model.

Developed outbound marketing programs and managed in-house email marketing database of valid email addresses including registered users, Tradeshow participants and workshop attendees. Programs included email newsletters, software updates, online community updates, training and webinar invites, surveys and special offers.

Architected metrics engine to automate program performance reports presented to executive management on weekly and quarterly basis.

(Open)3 projects

(Open)5 recommendations, including:

·    

Ashwin Varma

Sr. Member of Technical Staff, Altera Corporation

I had the pleasure of working closely with Agha on several customer facing web projects during his tenure at Cypress. Agha...View

·    

Walter Cieri

Director of Sales and Business Development at Thomson Reuters

I worked with Agha at Cypress for 3 years. We worked together on our web tool for Distributor stock checks and order...View

3 more recommendations

eBusiness Program Manager

IDT

July 2005 – April 2007 (1 year 10 months)San Jose, CA

Responsible for management of integrated eBusiness programs at the corporate level. Created enterprise-wide online business programs and developed strong web presence for the company.

Redesigned idt.com following merger of ICS and Sigmatel with IDT. Gathered requirements and proposed and implemented integration of web site with distribution channels for updated inventory data.

Researched and implemented customer service portal to replace legacy case management tool. Directed development of custom web-based inquiry forms for efficient processing and routing of cases. Worked with teams from eGain professional services, product marketing, QA and customer support to launch the program on time and within budget.

Managed development of Design Wins Registrations for global sales and distribution teams to register new design wins. The application replaced spreadsheet logging process, which required the internal team to gather registration logs from each sales group and consolidate manually with free text entries. Demoed the new process in the boardroom and received appreciation awards from VPs of Corporate Marketing and Sales

Implemented custom content management system incorporating product lifecycle management process to allow categorization of 65,000 devices and their attributes for idt.com. The web based system integrated with back-office product line master and packaging system and was maintained by product line marketing, QA and FAE teams. The solution hugely improved the devices management process by enabling real time updates on the web site instead of time to web of 12 days.

(Open)2 projects

(Open)2 recommendations

·    

Bill Roeder

Lead Instructor, Energy Management and Building Science, De Anza College

Agha worked for me for 2 years as a Program Manager/ Web Development Manager at Integrated Device Technology, Inc. Agha was...View

·    

Nick Wemyss

Director of Digital Marketing at Sony Computer Entertainment America

Agha has brought his very strong technical knowledge, great attitude and drive to always do what's right for the business to...View

Project Lead

Littler Mendelson

May 2002 – July 2005 (3 years 3 months)San Francisco, CA

Managed projects and delivered robust and scalable web-enabled solutions. Consistently exceeded management’s expectations by displaying highly professional attitude and excellent team-work ethics

Redesigned and developed www.littler.com using Lawport Content Management System. 

Worked closely with Finance, Records and Marketing department executives to define and introduce a new business intake process and managed the development of a feature-rich web application. Integrated the solution with CRM, DMS, Data Warehouse and third party systems. The system helped the company activate new business and start billing in one day as opposed to 10-12 days.

Designed process to dynamically generate clients and matters workspaces in DMS with security rules based on existing authentication system.

Implemented e-commerce solution, which replaced the manual order process via emails to sell publications and legal articles subscriptions. Implementation resulted in 1200% increase in sales in the first year of launch

(Open)1 project

(Open)5 recommendations, including:

·    

Richard D. Renshaw

IT Technician - Tier 2 at Rex Hosptial

Agha was someone that I looked forward to seeing each day. If I needed assistance from him or his group, he was always...View

·    

Susan C.

Project Management Consultant at Littler Mendelson and Law Practice Consultant

During the New Business Intake project, I was very impressed by Agha's sense of ownership and commitment. He often helped...View

3 more recommendations

Director, Web Development

Logiks (Web Development Startup)

August 1999 – December 2001 (2 years 5 months)Pakistan

Founded this web development house and assumed development executive role. Interviewed and hired skilled engineers and designers from major institutes. Designed simple solutions for complex problems and delivered sophisticated and robust web-based applications.

Pioneered complete online stocks trading solution for the chairman of Lahore Stock Exchange (LSE). Integrated the system with the back-office to share customers account updates. The launch was covered by major national newspapers and the implementation resulted in 4,200 new account registrations in first 2 months, a record number of new accounts ever for any brokerage firm in the country.

Managed development of National Election Research system for research analysts sponsored by The British Council. Interviewed executives of National Public Relations department and The British Council to discuss business process and gathered requirements. Architected Intelligent Data Warehouse and supervised the development team to deliver the only comprehensive system available to analysts for research and forecasts

Sr. Web Architect

Sui Northern Gas

March 1996 – July 1999 (3 years 5 months)Pakistan

Designed and developed online business analysis system for NOVA Gas Company of Canada to monitor in real time the performance of SNGPL with regards to Natural Gas Reserves research, Consumption of Gas by consumers and Company’s Profit/Loss statements.

Developed Online Billing Management system for the consumers to view their billing information from the company web site. All regional offices used the application to update the main billing COBOL terminal.

Developed HR Management System for Human Resource department and incorporated admin and payroll modules to get 360 degree view of employees. Automated temporary staff hiring and management processes.

(Open)1 project

Projects

Polycom.com(Link)

April 2013

Intersil.com(Link)

March 2012

Cypress.com(Link)

April 2007 – July 2011

MyCypress(Link)

April 2007 – July 2011

IDT.com(Link)

July 2005 – April 2007

MyIDT(Link)

July 2005 – April 2007

Littler.com(Link)

March 2002 – July 2005

SNGPL Online Customer Service(Link)

March 1996 – July 1999

Services Portal & CRM Application

January 2010

Goal: Replace Legacy Service Tracking & Mgmt System with Cloud Based Solution (Siebel)
Scope: 
- Create Custom Service Portal
- Provide Support Queue Receipt & Mgmt 
- Integrate Email & Portal Collaboration
- Provide Escalation Alerts & Dashboard Reporting

3 team members

·    

Agha Mehdi

Web Development Manager, Playstation.com

·    

Steven N.

Vice President of Information Technology at Cypress Semiconductor

·    

Abhijit Joshi

Business System Manager at Cypress Semic